Keynotes
Kelly McDonald
Kelly McDonald is a nationally recognized marketing expert, with deep specialization in multicultural and diversity marketing. She works with clients such as Toyota, Harley-Davidson, Sherwin-Williams, State Farm and Miller/Coors.
As a professional speaker to businesses and organizations, Kelly shares marketing insights and teaches strategies and tactics for cultivating diverse consumers emotionally, rationally and with cultural relevance. Her message will arm CTE educators with insights about attracting culturally diverse students into the programs.
Kelly is the author of “How to Market to People Not Like You” and has been featured on CNBC, in BusinessWeek, on CNNMoney.com and on Sirius/XM Radio. Her company, McDonald Marketing, has twice been named one of the top advertising agencies in the U.S. by Advertising Age magazine.
Richard Froeschle
Richard Froeschle will share current labor market and skill needs of the Texas workforce including new points of entry and high demand occupations as compared to student interest and college degree enrollment. Learn about resources for labor market research that can be shared with students, parents, administration, school boards and community liaisons.
Lee Silber
People aren’t just busy, they’re beyond busy. Lee Silber shares trade secrets on how to handle it all without the stress. Using The 90/10 Rule, it’s possible to do more with less and focus on what matters most. Silber has authored fifteen books, founded five companies, and hosts his own radio talk show. He travels the country and works with Fortune 500 companies and organizations including Sempra, Lucent, General Motors, Wells Fargo, Qualcomm, Paramount Pictures, Petco, and the San Diego Padres.
